How do I sell my farmland with Peoples Company?

Peoples Company helps clients sell farmland through private listings and competitive land auctions. Our land brokerage services include market analysis, farmland valuation, marketing strategies, and access to qualified buyers across the Midwest and United States.

Does Peoples Company only operate in Iowa?

No. While our headquarters is in Clive, Iowa, Peoples Company provides land brokerage, auctions, and farm management services nationwide. We are recognized leaders in Iowa farmland sales and have expanded across the Midwest and United States.

What services does Peoples Company provide?

Our services include farmland appraisals, land management, land brokerage, and farm real estate auctions. Peoples Company also provides land investment opportunities and farmland advisory services to help landowners and investors maximize value.

Why is farmland valuation important?

Farmland valuation is critical for making informed decisions about selling, estate planning, and investment. Peoples Company appraisers use local market knowledge and national data to provide accurate farmland appraisals, ensuring clients understand the true value of their farm and ranch properties.

Does Peoples Company offer land management services?

Yes. Peoples Company offers full-service farm management, helping landowners maximize the productivity and long-term value of their farmland. Our land management team provides solutions for leasing, conservation, tenant relations, and agricultural real estate investments.

About Peoples Company

Peoples Company is the nation's leading farmland services platform, built on more than six decades of expertise, relationships, and an unbreakable commitment to the landowners and families who have entrusted us with their most significant asset. From our origins as the farm management department of a small Iowa savings bank in the 1960s, we have grown into a coast-to-coast organization serving clients across the most productive agricultural regions in America. What has never changed is our core convictions: that great farmland service begins with understanding the land, the families who own it, and the legacy they are working to preserve.

In 1972, Peoples Trust and Savings Bank separated its farm management and real estate operations to form Peoples Company as an independent firm. For three decades, we served landowners across central Iowa with the kind of personalized, relationship-driven service that can only come from deep local knowledge. That foundation of integrity and trust would be essential when the company embarked on an ambitious transformation in the early 2000’s, to grow from a small, respected Iowa firm into a national platform that provides the same professional, localized service to clients everywhere it operates.

The strategy to scale Peoples Company into a national platform was the vision of our President, Steve Bruere, who joined the firm in 2003 and assumed his role just a year after graduating college. Steve recognized a need in the farmland market for personalized, kitchen-table service of a local expert with the resources and technology of a national organization. That vision required finding the right people, professionals with local expertise, a relentless work ethic, and genuine commitment to client success.

Through several strategic partnerships and the acquisition of numerous respected firms, we have woven together decades of local expertise into a single, integrated platform. When landowners work with Peoples Company, they receive the full depth of 60 years of history, the breadth of our national network and technology assets, and the expertise that only comes from professionals who have dedicated their careers to the land. Today, with 24 offices, more than 175 team members, and a track record of industry-leading performance, the original vision has become reality.

50+ Years of Commitment

Peoples Company’s story began in the 1970s as a central Iowa land brokerage and management firm focused on serving local landowners. More than five decades later, that founding commitment to landowners remains the same.

National Platform, Local Expertise

What began as a single-office Iowa firm now spans 25 offices and more than 175 professionals across the country. Each market is served by local experts who understand the land, the people, and the production systems of their region—backed by the resources and technology of our national platform.

Comprehensive Farmland Services

Peoples Company is the only land services firm in the country offering fully integrated farmland brokerage, land management, appraisal, and capital markets services, with the addition of crop insurance and energy management support. This breadth of expertise allows our firm to serve landowners at every stage of the ownership or transaction process.

A Legacy of Strategic Growth

Peoples Company has united the proud histories of more than a dozen respected regional farmland firms through carefully chosen acquisitions and partnerships. Each firm that joined forces with Peoples Company shares the same values: local knowledge, relentless work ethic, and an unwavering commitment to client success.

Industry Recognized Professionals

Peoples Company is consistently recognized by national trade associations and agricultural media as the benchmark for farmland services. The firm's professionals regularly rank among the top producers in their specific disciplines, and its research and market analysis are widely cited across the industry.

STEWARDS OF AMERICAN FARMLAND

Farmland is not merely a financial asset—it is a legacy, often held across generations. Peoples Company professionals understand this feature and brings the same care and long-term perspective to every client relationship that a landowner has in stewarding their asset.

Platform

Peoples Company offers the most comprehensive suite of farmland services available from a single firm in the United States. Our capabilities span the full lifecycle of farmland ownership, ensuring that clients have access to the expertise they need at every stage.

Land Brokerage

Our brokerage professionals facilitate farmland transactions across the country, combining regional market intelligence with a national buyer and seller network to consistently achieve industry-leading results for our clients.

Land Management

Peoples Company manages farmland for landowners who want their farmland assets actively overseen by professionals who understand both the agronomic and financial characteristics of the land. Our management team ensures that tenant relationships, lease structures, and property operations are optimized for long-term performance.

Appraisal

Our certified appraisers provide credible, defensible valuations for farmland across the nation. We are proud to serve lenders, estates, investors, and institutional clients who require rigorous, market-grounded analysis.

Capital Markets

The Peoples Company Capital Markets team advises institutional investors, family offices, and landowners on complex farmland investment structures, portfolio acquisitions, and capital formation strategies. This team of specialists aim to bridge the worlds of agricultural and institutional finance.

Crop Insurance

Peoples Company's crop insurance team help landowners and farm operators identify and secure coverage through our crop insurance partnerships that best protect their operation. With a commitment to understanding each client's operation and unique risk profile, our team ensures that the land, and the income it generates, is protected when it matters most.

Energy Management

As energy development continues to reshape the agricultural landscape, Peoples Company helps landowners navigate easement negotiations, lease structures, and long-term agreements with energy developers. Our energy management professionals bring rigor and landowner-first advocacy to energy transactions, ensuring clients understand their options and maximize the value of their land's potential.

50th Anniversary Celebration

Our team was proud to celebrate 50 years of serving the agricultural industry in 2022. Watch this video to hear more about our history and how our team and business grew to what it is today.

United by Shared Values

Peoples Company has grown through acquisition and strategic partnerships, but it has endured through culture. Every firm that has joined our platform did so because of an alignment that went beyond geography or common services. They shared our belief that landowners deserve to partner with professionals who show up, do the rigorous work necessary to succeed, and put the client's success first - every time.

The culture that has developed across Peoples Company over more than two decades is not manufactured or managed from the top down. It has been built relationship by relationship, hire by hire, by professionals who took ownership of the firm's vision and made it their own. At Peoples Company, excellence attracts excellence. The values that defined our first team members have been reinforced and deepened by every individual who has since joined the Peoples Company brand.

This culture is our greatest competitive advantage. Our team members genuinely believe in what they are building and hold themselves and each other to the highest standards in the industry. When combined with national scale and industry leading technology, it gives our clients the confidence that our professionals will help them achieve the most from their land.

LEARN MORE ABOUT PEOPLES COMPANY CULTURE