Blogs by Hunter Norland
April 13, 2026
From the Ground Up: How Strategic Land Management Unlocks Long-Term Appreciation
Discover how Peoples Company uses targeted improvements and strategic management to drive long-term farmland appreciation. Real-world examples highlight how the right investments and partnerships can unlock a farm’s full potential.
March 16, 2026
Choosing the Right Auction Method for Land Sales
Learn how auction strategy affects land sale results. Peoples Company explains traditional, choice, absolute, sealed bid, online-only, and multi-parcel auction methods.
April 4, 2025
How Government Policies May Impact Midwest Farmland Values
Midwest farmland values have long been a barometer of agricultural health, yet they are traditionally insulated from significant fluctuation caused by government policies or shifts in the general economy. As we move into 2025, many people believe that two government policies—tariffs and the recently enacted American Relief Act—are poised to influence these values in the near term. Here’s a quick look at how they might play out.
December 31, 2024
Should I List or Auction My Farm? A Comprehensive Guide for 2024 and Beyond
When contemplating whether or not they are ready to sell a farm, one of the first questions a landowner will likely have is: “Should I list or auction my farm?” It’s a crucial decision that can significantly impact their financial future. As we close out 2024 and set our sights on 2025, understanding the pros and cons of each selling method is vital for making an informed choice. As a land professional that specializes in brokerage and auctions, I’m here to guide you through the options available, helping you determine the best path for your unique situation.
September 9, 2024
Harnessing Multiple Revenue Streams: The Future of Land Investment
In an era where sustainability and profitability intertwine, land investment has evolved beyond conventional real estate ventures. Modern investors seek opportunities that not only promise financial gains but also contribute positively to the environment and communities.
August 30, 2022
Farmland Appreciation
It is widely accepted that farmland as an asset class appreciates in time with low correlation to other major asset...
